Tuesday, June 2, 2009
Hands, Owls and Trees
The cliff
I added a cliff too. I found a very large image of a sweet cliff...
And then made it look like this... (see Bluesfest background as well with added hole to the left of cliff)
I wanted a cool looking robot to put on top of the cliff. I typed "cyberman" into Google images and got a dude off Doctor Who, oh dear. But it was a goooood looking robot...
And there are about 24 of them on top of the cliff.
Photographs...
I began manipulating this photograph:
I took this a couple of weeks ago at Caulfield station one evening. I was starting to think of purple double decker buses rumbling down the train tracks, and hot air balloons filling up the sunset sky, or bombs crashing down on the bushes in the background, with the two epople completely oblivious to their surroundings.
However, none of this seemed to work. The image just wasn't right. The angles within the image were difficult to work with, and the train lines made everything a little messy. So I used a better photograph of mine from Bluesfest:
I manipulated this image to death. I grabbed the sky, used the levels option to make the image overall darker, and added a little blue...
I used a hot photo filter for the ground. Then I got rid of the people, that took a while because I wanted to keep all that was separating the ground from the sky - the festival stuff. In the end, I decided that I didnt want the festival stuff, so i got rid of that too, and joined the ground with the sky. To be continued...
DIGITAL ALCHEMY inspiration
Where to begin? I looked at the suggested artists on the brief. The only aritst that really jumped out at me was Chi Peng... In particular this image:
Its so simple and so so cool. I love it. I would love to photograph naked people running, and slot them in with some uber cool red planes gliding in from all angles. What a cool image. So instead of copying this image, I went for simplistic instead, which indeed this photo is.
Back design
The back of the candy box was a little more difficult to do. A lot of content had to fit in to small space. I had to introduce a new font as well for the 'serious stuff' - ingredients, addresses and use by date and other important information like recycle, and 'store in a cool and dry place'. As well as this, I had to find a huge image of a barcode, the recycle symbol and nutrition information. The first two were pretty easy, however, the nutritional info was quite difficult. I considered scanning a Cadbury dairy milk nutrition information table, however the colour scheme (Cadbury purple, gold and white) would not have suited my colour scheme - light brown and dark grey... Anyway, here it is, done and dusted:
Side and top designs
Front design
Thursday, May 28, 2009
Dairy Milk
I have decided to re-design the Dairy Milk packaging. I've gone with a "limited edition" Dairy Milk package, derived from one of the first Cadbury Dairy Milk designs...
I really love the images of the old house and forest on the sides. So I grabbed that idea, and used my own images:
I manipulated them in photoshop, and inserted them into my Illustrator template. I used a similar frame as in the old Cadbury version, however i used a diamond shape rather than a hexagon. The back ground in striped and solid colour, similar to the old version as well. I used a creamy light brown as the base colour. I hope it prints well.
I also found a few photographs of a cocoa beans and pods to add too...
Sunday, May 24, 2009
Tuesday, May 19, 2009
Colour and references
The colour choice for the postcard background and text was difficult again. Originally I went for a classic look, i.e. blacks, greys, boring. This blended in with the modern images too much...
So I decided to lighten it up a bit. I picked the old bicycle for colour inspiration. On my final postcard the background is a cream, and the text is a dull red. it looks goooooood.
A lot of my images (such as the flying man) came from a really inspirational website called DazedDigital.com, see here:
http://dazeddigital.com/Default.aspx
This website is incredible - it's updated every couple of days. There's info on alternative art and culture, photography, music, fashion, and current affairs. A magazine is tied to the website called Dazed & Confused, sold in the UK, and rarely sold here in Australia. It is the most amazing magazine (see dazed and confused magazine cover in my modern day image montage on postcard) It really should be sold here for a good price and at all good magazine selling stores.
Colours, quote and typography troubles
The font used for the Warhol quote...
"Isn't life a series of images that change as they repeat themselves?"
... was difficult to choose.
I went for Helvetica, and used different sizes to co-inside with the ideals of pop art. In retrospect, I should have used different fonts for each word. This would suit the Pop Art theme - Helvetica is a po-mo font. I do like the font, its more like, when in doubt, use Helvetica, and it will work... Bad, bad choice.
The following 50s advertisements shows good use of typography:
Concept
Using the modern and olden day images, I cropped them, corrected their size, and placed them into two groups. The modern day images were put into black and white. I changed the contrast levels to suit the image. To portray a sense of 'out with the old and in with the same old, new stuff' I placed my flying tattooed man, the modern day man. He is used as a carrier of the new.
I like his flowing locks.
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